Hello!
I’m Luciane Giannini, and for over two decades I’ve been immersed in the world of fashion. My path has been shaped by experience in the luxury market, where attention to detail and premium materials result in timeless creations that captivate and endure.
It was my passion for leather — a symbol of sophistication and durability — that inspired me to create a brand rooted in quality, exclusivity, and authenticity.
Lu Giannini was born from a blend of tradition, expertise, and strong partnerships with renowned tanneries, skilled ateliers, and top-tier suppliers.
Each piece is crafted by hand using the finest leather, ensuring elegance, comfort, and longevity. More than offering exclusive designs, we provide full customization: any piece can be made to measure, in your ideal size and favorite color.
More than fashion, we create pieces that tell a story — because every detail matters.
Our Mission
To offer an exclusive and accessible line of genuine leather fashion, adding value to our customers’ experience and helping shape individual style through continuous improvement and innovation.
Our Vision
To value the raw material and respect each stage of the process, with the purpose of making leather fashion more accessible to those who recognize its artisanal value. With human and attentive service, seeking to exceed expectations and strengthen Lu Giannini as a reference in exclusivity, authenticity and quality in the sector.
Our Values
Passion for the world of fashion
Innovation and quality
Respect for the raw material and encouragement of conscious consumption
Trust and lasting relationships